.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to snagging billions in venture capital annually, have actually increased nearly $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown is due to market concentration, enhanced regulative pressures, as well as economic uncertainties.ADWEEK spoke to five VCs who continue to acquire adtech providers, in spite of these problems, about what they are searching for and what they steer clear of. Perhaps unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused innovations and also industry-specific regions such as hooked up TV.